The most important Italian museum dedicated to magic and illusionism. Through its rooms, visitors will be able to discover the history, instruments and protagonists of one of the most fascinating forms of entertainment: magic.
You will discover the ancient origins of magic and illusionism, the main tools of magicians, the different forms of magic shows, the characters who have made the history of magic, the links of magic with the world of the occult.
The visit to the Museum unfolds through thematic environments, set up scenographically, which tell every aspect of the magical art.
The museum tour is divided into numerous stages:
The Mouth of Truth (Magic and Legend)
The talking head (The magical picture gallery)
The Enchanted Forest (The Illusionist’s Tools)
The great illusions (Techniques and styles)
The great magicians (Illusionists in history)
The séance (The tricks of mediums)
The Magic of Transformism (Historical stage costumes by Arturo Brachetti)
The posters of the great magicians (art and elegance)
The theater of illusions (performance hall)
Through the looking glass (the mirror of magic)
Wonderland (optical illusions)
Smile project (the Mago Sales Foundation room)
Pepper’s ghost (go-go ghosts)
Barnum Side (the human freaks)
Sotto Sopra (Below: Bizzato Magic) – (Above: Magic in the film)
The table magic theater (the school of magic)
Magic performances
Periodically, short performances curated by artists, teachers and students of the School of Magic will be held. For information and event calendar, consult the Museum website!
Theater
A real theater welcomes the Museum’s public, involving them in an evocative, almost dreamlike atmosphere. This space, where everything is possible, combines entertainment and education and constitutes the closing moment of the visit itinerary.
The structure, which has a capacity of 60 seats, is particularly suitable for welcoming groups and schools.
The library
A sensational collection of magic books and magazines completes the visit itinerary: there are over 18,000 volumes collected by Don Silvio Mantelli, aka Mago Sales, which can be consulted for study and research purposes.
The library, entirely dedicated to the theme of magical arts and magic in all its facets, is one of the most important in the world, with rare texts from all countries.
Timetables
On Saturdays from 3pm to 6.30pm
On Sundays and holidays
Morning: from 10.00 to 13.00
Afternoon: from 2.30pm to 6.30pm
Historical demonstration of magic based on the number of entries (from 1 to 3)
Each group will be offered a magic game and a guide booklet (in Italian, English and French), to follow the museum tour individually. Inside, on each floor of the museum, you can receive assistance from the various guides.
The Museum of Magic, the largest museum exhibition in the magic-conjuring sector in Europe, with scenically arranged thematic rooms and a theater used for illusionism shows; the day can also be an opportunity to offer children and adults an imaginary journey in a fairy-tale context.
The Museum’s mascot, Hocus Pocus, accompanies visitors along the exhibition itinerary, to discover illusionism and magic, on a journey through the history, tools and protagonists of one of the most fascinating forms of entertainment in the world.
Museum of Magic
Via Cavour 33/35
Cherasco (Cuneo)
Piedmont – Italy
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